Develop a deep understanding of AI, take good courses, prioritize quality over quantity, focus on continuous learning, and more
Copywriters and content creators need to take proactive steps to adapt their skills and embrace the artificial intelligence and AI writing assistants. Here are some steps to help you get started.
Get used to copywriting with AI: welcome AI as a tool
View AI as a tool that can enhance your work. By understanding and utilizing AI writing tools, you’ll build confidence so that you can streamline your workflow and improve efficiency.
Learn obsessively about AI and writing assistants. now and understand what their capabilities are. Identify the AI writing assistants that work best in your industry. Know their limitations as well as capabilities.
Take courses in AI prompt writing/engineering
Lift your game with a solid course and get the best results in any piece of writing. There are many courses available at a wide range of prices. Study in detail a course’s content. Look at the reviews or, better yet, get a recommendation from a writer you respect. Here are some courses. Note that we do not recommend the course providers or the content.
LinkedIn Learning and many writing assistants offer AI copywriting courses.
Focus on creativity and strategy
While AI can assist in generating content, it cannot replicate human creativity or strategic thinking. Copywriters and content writers must focus on developing the skills needed to craft unique and compelling narratives that resonate with audiences. Strive to create content that always goes beyond what AI can generate.
Maintain your belief in quality over quantity. AI can produce content rapidly, but the quality varies, and some of it is garbage. Focus on crafting high-quality, well-researched, and meticulously rewritten and edited content marketing that delivers value to your audience.
Specialize in a niche as a copywriter
AI is less effective in specialized or niche areas. If you’re a freelance writer, become an expert in a specific field. Your content will offer depth and insight that AI cannot easily replicate.
Become good at data analysis
Data-driven insights are crucial for effective copywriting if you want to help clients grow and improve their ROIs. Develop proficiency in analyzing data to understand audience behavior, preferences, and trends. By leveraging data analytics tools, you can create more targeted and personalized content.
More things you can do to keep working as a copywriter in the age of gen AI
Develop your unique voice: AI struggles with creating a unique voice. If you haven’t already, cultivate a distinct writing style that reflects your personality or the brand you represent. This uniqueness is difficult for AI to replicate.
Use storytelling. Good storytelling is an art. Crafting narratives that captivate and engage audiences is something AI has yet to master fully.
Adapt to new platforms and formats: As technology evolves, so do the platforms and formats through which content is consumed. Stay updated with emerging technologies such as voice assistants, chatbots, virtual reality, or augmented reality experiences. By adapting your writing style for these platforms, you can remain relevant in the ever-changing digital landscape.
Continuous learning: The field of AI is constantly evolving, so it's essential for copywriters and content writers to stay informed about new developments and advancements in the industry. Actively seek out opportunities for professional development through courses, workshops, webinars or networking events related to AI writing tools. Set alerts in Google News so you get new developments in your inbox immediately.
Ethical and responsible writing: Uphold ethical standards and responsible writing practices. AI-generated content can sometimes blur these lines, so maintaining high ethical standards will set you apart.
What are you doing to remain relevant as a copywriter in the era of AI?
We’d love to hear from you! Share what you’ve done or your ideas.
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