gen AI | Code Words

5 min read

Are you the fast food or fine dining of copywriting? How to set yourself apart in the AI age

In an era where generative AI tools like ChatGPT are making waves across creative industries, the rumble of anxiety among writers and graphi

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4 min read

Should you trust AI opt-outs? Working with AI vendors; do you need an AI policy?

AI expert Jacob Robinson discusses AI opt-out features, staying up-to-speed with AI, best practices with AI vendors, need for AI policies.

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3 min read

AI in PR: How agencies using AI and should copywriters rely on gen AI?

Exploring how PR and marketing agencies can use AI, the risks and benefits, and whether copywriters should copywriters rely on gen AI.

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6 min read

Assessing AI's impact on PR, marketing agencies in 2024

Assessing AI's impact on PR and marketing agencies in 2024. Recommended AI tools, and important advice for working with AI.

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5 min read

Futureproof your copywriting career against AI

Worried about losing your copywriting job to AI? Here are some actionable tips to help you future-proof your career.

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2 min read

Need for human planning and management of AI in content creation

Use AI tools to support content planning, management, and creation, not as substitutes.

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3 min read

How to keep working as a copywriter in the age of AI in the coming decade

Copywriters who learn AI and focus on continuous learning, have a much greater chance of success.

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7 min read

Generative AI always needs human editors

Gen AI will need human editors for a long time to come. We explore why, and why you shouldn't post AI content without checking it first.

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